Heartless became the first independent artist to use TapTunes® to re-release music from an earlier era, bringing their self-titled 1980s album, Heartless, back to listeners through Instant Music Cards.

The timing could not be better. The sound, style, and attitude of ’80s rock are having a renewed cultural moment. Longtime fans are rediscovering the music they grew up with, while younger audiences are being introduced to the era through social media, television, film, and a new generation of rock artists.

Rather than simply placing the album on another streaming platform, Heartless used TapTunes® to give the release a physical presence again. Instant Music Cards bring together the collectible appeal of the album era with the convenience of modern mobile listening, allowing fans to tap or scan the card and instantly experience the music on their phone.

TapTunes® turns music into a physical, collectible experience fans can hold, enjoy, and return to long after the moment ends.