Bruce Coale was an early supporter of TapTunes® and one of the first independent artists to recognize the potential of putting music directly into the hands of fans.

Today, Bruce continues to sell TapTunes Instant Music Cards at live performances throughout the East Coast, giving audiences an easy way to take his music home after the show.

For a performing artist, that moment immediately following a live performance can be one of the strongest opportunities to connect with a new listener. Instead of asking fans to remember a song title, search for the artist later, or find the music on a streaming platform, Bruce can offer them something tangible right at the merchandise table.

Fans simply scan or tap the card with their phone and instantly connect with the music they just experienced live.