Bruce Coale was an early supporter of TapTunes® and one of the first independent artists to recognize the potential of putting music directly into the hands of fans.

Today, Bruce continues to sell TapTunes® Instant Music Cards at live performances throughout the East Coast, giving audiences a simple way to take his music home and continue the experience after the show.

For a performing artist, the moment immediately following a live performance can be one of the best opportunities to turn a new listener into a fan. Instead of asking someone to remember a song title, search for the artist later, or find the music on a streaming platform, Bruce gives them something tangible they can take with them right from the merchandise table.

Fans simply tap or scan the card with their phone and instantly reconnect with the music they just experienced live.

TapTunes® turns music into a physical, collectible experience fans can hold, enjoy, and return to long after the moment ends.