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Tapped In, Tuned Up
The TapTunes blog for indie artists, fan engagement, music ownership, and what comes next after streaming.


So You Made an AI Song. Now What?
Every day, thousands of new songs are uploaded to streaming platforms. Not hundreds. Thousands. And now that AI music tools are becoming easier to use, that number is only going to grow faster. That is not necessarily a bad thing. More people creating music can be exciting. It means more ideas, more voices, more experimentation, and more people discovering the feeling of turning a thought into a finished song. But it also creates a much bigger question. What happens after the

Gino Gavoni
May 143 min read


Houston, We Have a Problem: Streaming Solved Access, But Broke Attention.
Music streaming changed everything. In many ways, it solved one of the biggest problems the music business ever had: access. Today, almost any artist can release a song and make it available around the world within days. Listeners can hear nearly anything they want, whenever they want, from a device they carry in their pocket. That is incredible. But access was only one part of the problem. The bigger question is this: once all the music in the world is available, how does an

Gino Gavoni
May 74 min read


From Access To Belonging.
Can the lure of connection and collectivity shift music away from streaming rental and back toward fan ownership? For the past decade, streaming has trained listeners to expect access over ownership. Every song ever recorded, available instantly, for the price of a monthly subscription. It’s convenient, frictionless, and in many ways… disposable. Music has become something you visit, not something you keep. But something interesting is happening beneath the surface. Fans are

Gino Gavoni
Apr 302 min read
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